Friday, October 18, 2002

-->>..From the Big Mayor Mc sourcey Cheese: the Mc Bergerable Mc Danny Boy Berger Burger Mc "Dan Berger" at the
official TMNT site.... ..>v<

"Here's the latest press release from Playmates Toys. This is meant for "media" outlets, so the
quotes are definitely aimed at the business side o' things, but we figured you'd like to read it.
=O) "

New action figures and vehicles to hit retail shelves January '03

COSTA MESA, CA, October 17, 2002 - PLAYMATES TOYS INC. today announced the
"shellacious" return of the TEENAGE MUTANT NINJA TURTLES to the action figure scene. The
original heroes in a half-shell - Donatello, Leonardo, Michelangelo, and Raphael - are back,
bigger, bolder and badder than ever!

Playmates' Teenage Mutant Ninja Turtles toys will hit retail shelves nationwide starting in January
2003. First out-of-the-shell will be newly designed action figure collection, each with authentic
Ninja weapons, and an awesome variety of vehicles, role-play weapons and playsets to follow
later in the year.

"Playmates sold over 245 million Ninja Turtle action figures back in the early '90s," said Lou
Novak, President of Playmates Toys Inc. "And what made the Teenage Mutant Ninja Turtles a
success 10 years ago is still valid today. There's a whole new generation of kids to enthrall with
the unique story of Leonardo, Donatello, Raphael and Michelangelo." Novak continued.

In a full-blown marketing effort, Playmates partners, 4Kids Entertainment and Mirage Studios
Inc., will launch an all-new, animated Teenage Mutant Ninja Turtles TV series on The Fox Box,
starting in February 2003. The season kicks off with 26 new half-hour episodes on Saturday
mornings that will feature "hot" new music and all new action packed animation. The combination
of humor and action that made the Turtles so unique and successful before is now taken to a
whole new level for today's kids.

Also adding to the on-air exposure - January 2003 marks the beginning of two new Playmates
Toys kids TV advertising campaigns. Spots supporting the new TV series and products will
begin airing on January 3, and continue throughout the year on The Fox Box, and other kid

"In order to capture and communicate the essence of the Turtles brand, Playmates, 4Kids and
Mirage will deliver a comprehensive message to kids via numerous platforms including
broadcast, print, home video and DVD releases, Online, and other media." commented Jill Will,
Senior Vice President, Marketing, for Playmates Toys.

And for the collectors who grew up with the Turtles in the '90s, Playmates Toys will release a 12"
Deluxe scale, cold cast resin sculpture of Leonardo (the first of four Turtles), based on artwork
from the original comic book series. The 12" Leonardo figure will be available in December
through Diamond Comics. The figure comes with its own custom base, that is designed to fit
together to form a detailed diorama when combined with the other three sculptures in the series.

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