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** “Turtle Wax® Inc. is one of the world’s leading providers of cutting edge high quality automotive products.
Turtle Wax® has been leading the way in the car care industry for over 50 years. America and the Turtle have been traveling the roads together.
Ben Hirsch, the founder of Turtle Wax® Inc. was a inventive entrepreneur. He had experience in the grocery business and used that as a spring board to invent products such as chocolate covered bananas, dessert toppings and Angel Rinseâ„¢ cold wash detergent. Ben was working in the grocery business when he met his future wife/partner Marie. Together they set out to formulate the world’s first liquid car polish, which became known as Plastone.
With his chemical background, $500.00, and a small storefront on Chicago Avenue, Ben and Marie mixed the Plastone car polish in the bathtub. Marie would bottle the car polish and Ben rode the electric street cars to selling it. Sometimes Ben would hand polish the fender of a parked car and then wait for the owner to return to make a sale! Ben continued inventing other items, such as Penny® Shoe Shine Polish and even one of the original home shopping catalogs, but Plastone grew into America’s most popular liquid car polish.
On a 1950′s business trip to Wisconsin, Ben came across Turtle Creek. He made the mental connection between a Turtle’s protective hard shell and his Plastone Polish. Plastone was renamed Super Hard Shell®, and the company became Turtle Wax® Inc. Since then, Turtle Wax® has continued to grow, with products now distributed worldwide, offering the largest array of car care products offered by a single company.
Ben’s family has been very involved in Turtle Wax’s success. Ben’s daughter Sondra began working at Turtle Wax® and by 1972 she was appointed Chairman of the Board. Sondra’s husband, Denis J. Healy, joined the company in 1971 after a successful Research and Development career with Colgate- Palmolive and Mennen. He went on to become President of Turtle Wax®.
Turtle Wax® has grown from a bathtub brew to the world leader in auto appearance technology largely on the strength of its product research and development. Considered the finest in the industry, Turtle Wax® R & D has continually led the way with breakthrough products and concepts.
The top selling Turtle Wax® products today include: The best-selling car polish in America Turtle Wax® Super Hard Shell® which is also the most widely sold brand in the world.
The most advanced protection available for vinyl, plastic, rubber and leather FORMULA 2001® Super Protectant with Sun-Stop™ Formula.
The best selling high-tech car polish in America, Finish 2001™ by Turtle Wax® which is the first polish enriched with urethanes to last a full year.
Innovations in the Turtle Wax® Industrial Division include a line of bulk car care chemicals and the unique Flex Pak® Hyper Concentrate® line of products, both of which have since revolutionized the car wash industry. Additionally, Turtle Wax® now owns and operates 19 full-service, state-of-the-art car washes complete with detailing centers in the Chicagoland and Kansas City areas.
!["Tommy the Turtle" 'Big turtle' inflatable promo car wash device.. [[ Courtesy of Car Wash Services, Inc. ]]](http://farm4.static.flickr.com/3344/3628389865_8d2097efaa_o.jpg)
Turtle Wax® Inc.’s headquarters and operations remain in Chicago. The company’s facility in Skelmersdale, England forms its international manufacturing and distribution base. The Turtle Wax® name is synonymous with automotive care leadership, with distribution in over 60 countries. Even in Scandinavia, Turtle Wax® holds a 95% brand awareness. And the lively green turtle, which has been the company’s logo for nearly 50 years, needs no translation.
For over a half-century, Turtle Wax® has been the leader in the automotive car care markets. Thanks to Ben Hirsch and the ongoing, leading-edge product research and development, America and the world’s cars will continue to shine and sparkle with Turtle Wax® for years to come. ”
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** Article Courtesy of Car Wash Services, Inc.
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