MIKEYSTMNT.COM

OK. I know that most of you have already seen this release on the official site, but I am finally able to regain access to my e-mail address, and there was the release just sitting in my inbox waiting to be posted.

Our Silly TMNT 25th Anniversary Pitch Video

To pay tribute both to the original fans, who are now young adults, and the 25-year history of TMNT, the CRT/tanaka Interactive team will work hand-in-hand with Mirage, 4Kids Entertainment and Peppercom Strategic Communications to build out the existing TMNT25 teaser site and develop a full blown micro-site.  The site will include a number of interactive functions from a photo gallery to downloadable wallpapers and a personality test that determines which Turtle character users most identify with.  The site will also spotlight 25^th anniversary-oriented products and related links to help fans track down these awesome items.

“Our decision to bring CRT/tanaka’ on board for the Shell-ebration was motivated by their expertise and clear knowledge of and enthusiasm for the Turtles,” said Gary Richardson, CEO, Mirage Studios.  “CRT/tanaka made a powerful impression with their comic-book inspired proposal and Turtles-inspired video. They brought a great vision, a strong team and a love for all things Turtles to the table.”

Additionally, Kicking Cow Promotions Inc., a full-service event and promotional marketing company will work with Peppercom to manage all elements of the Turtles’ Party Wagon nationwide mobile tour.  Kicking Cow’s role will include re-creating the real-life Party Wagon, implementing innovative marketing strategies at each tour stop and managing ongoing fan communications.

“Taking the Turtles on the road in 2009 is a key element of our campaign and something our fans have been clamoring for,” added Richardson.  “To execute the mobile tour in true Turtles fashion, we knew we needed a partner that would bring energy, creativity, and a spirit that embodied TMNT, and we found that partner in a Cow.  From a buzz building, fan engagement perspective, Kicking Cow has a proven track record of successful tour execution.   We look forward to their next big ‘road show,” this one starring the Turtles.”

The Teenage Mutant Ninja Turtles made their world premiere in May 1984 in a comic book created by Peter Laird and Kevin Eastman published and distributed by their company, Mirage Studios.  A hugely successful TV series quickly followed, along with three successful theatrical films.  In 2003, the Turtles were re-introduced to a new generation through a fresh animated television series, a CGI-animated theatrical movie and new merchandising program. The 25^th year of TMNT will provide fans with radical, new multi-experiential opportunities to experience and celebrate this iconic brand.

Source: Rob Longert, Peppercom Inc.

http://tmnt25.crtti.com/